Targeting the luxury millennial is tricky. First you have to find them and then you have to get them to click on your ad. Every brand has a different audience and the key to generating higher sales lies in a brand's ability to understand their audience and deliver organic and paid content they ENGAGE with.
Develop a content strategy plan from data, metrics and common sense then track that plan and improve it until the sales goal has been met.
According To McKinsey & Company :
The “right” digital strategy differs for every luxury brand, but the essential elements are the same: a strong mobile presence, a selective approach to social media, and a tight focus on carefully chosen metrics.
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